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Instagrizzle Masterclass
Welcome!
Welcome to the Instagrizzle Masterclass (7:54)
Before we start: Set your baseline using this tutorial
How to set up your profile picture for Teachable in 2 minutes
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Where to send support requests (refunds)
The new age of marketing (7:12)
Warm-up quiz!
Download the presentation deck as PDF
Live Q&A calls archive (995:59)
Find Your Audience
Minimum Viable Audience (3:51)
Three magic questions (+EXERCISE) (3:25)
Niching Down (3:53)
The Players (4:33)
Niche research (*GOOGLE SHEETS TEMPLATE INSIDE*) (2:56)
Who? What? Why? (+EXERCISE) (2:15)
Target Audience Definition Exercise (4:06)
5 Steps to establish your expertise (10:59)
EXERCISE: Start preparing your post
Empathy In Content Marketing (3:39)
Sonder (2:51)
EXERCISE SUMMARY & QUIZ: Find Your Audience
BONUS: Q&A - Find Your Audience (60:18)
Instagram Overview
Module introduction (0:29)
The Home Feed & Messages (5:38)
The Explore Page (4:46)
The Posting Panel (4:43)
Notifications (1:07)
Your Profile & In-App Analytics (12:27)
The Stories Panel (1:49)
The Instagram Algorithm
Introduction To Algorithms (3:01)
The Big 3 Companies (2:12)
Dynamics of Home, Hashtags, Explore and "others" (3:17)
What Content Performs Well (2:52)
Algorithm Driven Content (2:44)
How The Explore Page Is Built With Machine Learning and A.I. (8:50)
Ranking Factors For Hashtag Visibility (2:26)
Summary - What Can You Do About It? (3:10)
BONUS: Q&A about the Instagram Algorithm (48:45)
Algorithm QUIZ
Writing Copy For Instagram
Make It All About Them (4:56)
How To Write Casual Copy (2:15)
Be Clear (0:48)
What Makes People Tune In? (1:38)
The AIDA Principle (5:12)
Know Your Market & Write Good Headlines (+EXERCISE) (1:16)
Be Short and Dumb (1:59)
Mood - Use It or Lose It (2:37)
Playing With Type and Breaking It Up (6:13)
Summary of Copywriting (1:55)
BONUS: Q&A Copywriting + BOOK RECOMMENDATIONS (55:25)
Copywriting QUIZ
Carousel Creation Principles
Intro & The 4 Principles (2:05)
Ease Them From Fast To Slow (10:00)
Example Post That Got Me Over 1,000 New Followers (3:40)
Make It Satisfying to Swipe (5:18)
Add a Call To Action (CTA) (2:18)
Carousel QUIZ
Keynote Tutorials
EXERCISE: Write your first carousel
EXERCISE: Create your carousel
Intro & Document Setup (2:35)
Setting up Master Slides in Keynote (15:05)
Paragraph Styles in Keynote (12:37)
Organizing Your Keynote Deck (4:50)
Customizing the Toolbar (3:38)
Typography: Basic Rules (11:58)
Typography: Gradient Fills for Text (4:53)
Typography: Visual Illusions by Layering Type (4:31)
Typography: Advanced Gradient Fill to Cut Edges of Text (5:50)
Typography: Roman Hanging Punctuation for Quotes (1:56)
Images: Stock Photos and Removing Backgrounds (5:23)
Images: Image Level Adjustments (2:18)
Images: Device Mockups and Image Placeholders (12:42)
Images: Seamless Image Alignment Across Two Slides (3:04)
Images: Crop an Image and Flip It (1:21)
Shapes: Manipulating Objects (7:03)
Shapes: Editing Shapes (1:54)
Shapes: Pixel Perfect Alignment for Objects (2:05)
Shapes: How To Import Vectors To Keynote (7:38)
Exporting Carousel as Images (for Instagram) and as PDF (for LinkedIn) (4:16)
Swipe Guides: Giant Arrows (3:03)
Swipe Guides: Background Gradients (4:30)
Swipe Guides: Pull Tabs (3:24)
Swipe Guides: A Line To Follow (4:31)
Adobe Illustrator Tutorials
Illustrator File Setup and Quick Overview (3:17)
Background Layer (2:29)
Creating The Mask Layer (2:58)
Pixel Perfect Transition in Illustrator (0:40)
Master Slides in Illustrator (5:17)
Saving As Template (1:01)
Pixel Perfect Panoramas in Illustrator (3:48)
Photo Editing
Smartphone or Professional Camera (3:17)
Pixel Perfect Panoramas in Photoshop (3:07)
Lightroom - Adjusting Lighting Settings (5:03)
Lightroom - Adjusting Color (1:01)
Lightroom - Color Specific Adjustments (2:06)
Lightroom - Adjusting Effects (2:28)
Lightroom - Editing Two More Images - Full Workflow (7:29)
Lightroom - Exporting Images (1:40)
Video Editing
EXERCISE: Let's edit together
Video Folder Setup (1:57)
Setting Up Premiere Pro Sequence (5:27)
Adding Videos To Sequence (0:57)
Editing 1 - Chopping It Up (9:02)
Editing 2 - Framing Each Shot Appropriately (15:02)
Editing 3 - Cutting Out Unnecessary Parts & Ordering Subtitles From Rev.com (4:21)
Editing 4 - Video Frame With Mask (4:21)
Editing 5 - Adding Catchy Title (4:14)
Editing 6 - Manipulating Captions (8:02)
Editing 7 - Easy Way To Add A Progress Bar (3:33)
Editing 8 - Picking The Best Thumbnail (8:55)
IGTV Export Settings (3:00)
Feed Video Export Settings (5:48)
Publishing to IGTV (2:30)
Productivity Tips for Creators
Intro & Productivity Sprints (4:11)
Getting New Ideas (2:59)
EXERCISE: Prioritizing Your Ideas (5:06)
Batch Creating Content (2:58)
The Importance of Mastering One Tool (1:22)
Thinking About Reusability (2:48)
My Folder Structure (4:31)
Using Text Replacements To Save Time (4:36)
Developing Bias Towards Action (3:25)
Productivity QUIZ
Scheduling & Automation
Posting Carousels From The Instagram App (2:41)
Posting Content From Creator Studio (2:39)
Content Management Systems (3:08)
What Is The Best Time To Post? (2:10)
A Few Thoughts On Automation (3:23)
Don't Auto Comment-DM (5:27)
Don't Follow-Unfollow (5:30)
Growth Hacking
5 Principles For Hashtags (0:44)
How To Rank High On Hashtags (1:35)
How To Analyze Hashtag Competition (5:53)
*NEW* Flick – Introduction to the best All-in-one Hashtag Platform (7:53)
*NEW* Flick – How to Research Hashtags (15:35)
*NEW* Flick – How to Use Hashtag Collections and Hashtags (17:53)
About the Instagram Shadowban
*NEW* Flick – Advanced Hashtag and Account Analytics (20:36)
(Outdated) – How To Research Hashtags (EXTRA GOOGLE SHEETS TEMPLATE INSIDE) (18:23)
(Outdated) – How To Organize Hashtags (10:33)
(Outdated) – How To Use Hashtags (Notes App) (2:15)
Optimizing Hashtags - Getting Impression From Hashtags (1:31)
(Outdated) – Which Hashtags Are Working? (IQHashtags tutorial) (6:21)
Hashtags QUIZ
Shoutouts Introduction (5:30)
Finding Shoutout Prospects and My DM Strategy (8:06)
Organizing Shoutout Prices & Calculating CPM *(GOOGLE SHEETS TEMPLATE INSIDE)* (3:30)
Picking The Best Content For Shoutout (4:40)
Best Converting Copy For Shoutouts (2:27)
Just Send The Money (1:52)
When Should They Post Your Content? (1:34)
Tracking Shoutout Results (0:53)
Reasons Your Shoutout Might Fail (2:01)
Shoutouts QUIZ
Dead Accounts & Fixing Your Profile
How To Kill Your Account (10:11)
End-of-life Symptoms (6:12)
First Aid Kit For Dead Accounts (7:41)
Setup or Fix Your Profile (9:27)
Story Highlights (1:28)
Removing Ghost/Inactive Followers (10:33)
Dead Accounts QUIZ
Analytics
Analytics Introduction & Feed Post Insights (6:36)
Story Insights (4:23)
Using Spreadsheet Software For Analytics *(GOOGLE SHEETS TEMPLATE INSIDE)* (7:41)
Audience Insights & Best Time To Post (4:13)
Third Party Software For Analytics (1:38)
How To Optimize Your Content (3:43)
Analytics QUIZ
Making Money From Instagram
What Is A Sales Funnel? (1:38)
Instagram DM To Sell Awareness (3:11)
Email Script To Sell Awareness (1:47)
The Best Strategies To Price Attention (1:40)
Beginner: How To Price Posts & Stories (1:30)
Advanced: How To Price Impressions (Posts) (2:18)
Advanced: How To Price Link Clicks (Stories) (3:01)
Expert: How To Price Sales As An Influencer (1:47)
Expert: How To Sell Follower Growth Services (3:28)
Guide To Building Your Sales Funnel (9:53)
How To Maximize Story Conversions (1:38)
Monetization Summary (1:25)
Monetization QUIZ
Typography: Advanced Gradient Fill to Cut Edges of Text
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